There’s no doubt that podcasts have become an increasingly popular form of media in recent years, with millions of people tuning in to their favorite shows every day. But are podcasts truly the next big thing, or are they just a passing fad?
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception. Brand mentions in branded podcasts deliver, on average, 16% higher engagement and 12% higher memory encoding than the adjacent content.
One of the most talked-about topics in the podcasting industry right now is the rise of exclusive content and the impact it may have on the industry as a whole.
A new podcasting experience has arrived in Dubai with the launch of Airstream 4 Podcast Studio, a brand new studio set inside a 1960’s vintage Airstream trailer.
